Immaturity feeds targeted advertising

Facebook now includes advertisements tailored to each user, and the software seems to know me well. Even though I didn't click on the ad, I guffawed and ended up reading the entire brief description.
Combine off-beat sexual humor and guns, and you catch my eye.
Well played.

Facebook: 1
Adam: 0

Another Facebook sidebar I wish i had a screenshot of: After commenting on my less than Herculean physique, an advertisement along side my photo read "Get that 6-pack you've been dreaming of" and I thought "Facebook, you jerk."